{"product_id":"chaffey-dave-e-business-and-e-commerce-management-strategy-implementation-and-practice-9780273752011","title":"E-Business and E-Commerce Management: Strategy, Implementation and Practice","description":"This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.","brand":"PEV","offers":[{"title":"Used - good","offer_id":53405878780246,"sku":"9780273752011-G","price":2.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780273752011_1.jpg?v=1784198401","url":"https:\/\/www.momoxbooks.com\/products\/chaffey-dave-e-business-and-e-commerce-management-strategy-implementation-and-practice-9780273752011","provider":"momox","version":"1.0","type":"link"}