{"product_id":"chadwick-ellis-fiona-principles-and-practice-of-marketing-9780077174149","title":"Principles and Practice of Marketing","description":"\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e? How the bandwagon effect has contributed to the success of online group buying\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e? How\u003cb\u003e IKEA delivers sustainable cotton and timber products to millions of customers\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e? How social marketing is combatting an obesity crisis\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e? How the relaunch of \u003cb\u003eNetto became a case of fighter branding\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? How crowdsourcing is evolving advertising\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? How \u003cb\u003eAbercrombie \u0026amp; Fitch's store environment could be heading it into the dark\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? A brand new chapter on \u003cb\u003eRelationship Marketing\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? Newly updated structure to focus on the importance of \u003cb\u003eCustomer Value\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? Fully updated to cover the latest technologies and digital developments \u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? New \u003cb\u003eMarketing in Action boxes and \u003cb\u003eMini Cases focusing on European and Global companies including \u003cb\u003eSpotify, \u003cb\u003eRovio, \u003cb\u003eDecathlon, \u003cb\u003eZara and \u003cb\u003eAmazon\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? \u003cb\u003e44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (\u003cb\u003eH\u0026amp;M, \u003cb\u003eThe Co-operative) and Airlines and services (\u003cb\u003eEasyJet, \u003cb\u003ePret A Manger), to digital companies (\u003cb\u003eASOS, \u003cb\u003eGoogle) and the music and film industries (\u003cb\u003eApple, \u003cb\u003eDisney). \u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? Fully updated and streamlined pedagogy including refocused \u003cb\u003erecommended readings at the end of each chapter, allowing you to expand your knowledge\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cb\u003e\u003cb\u003e? New \u003cb\u003eAdInsight boxes including active \u003cb\u003eQR codes to keep you up-to-date with the latest marketing campaigns and examples\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education Ltd","offers":[{"title":"Used - very good","offer_id":53404724986198,"sku":"9780077174149-V","price":7.69,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":54213016387926,"sku":"9780077174149-G","price":5.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780077174149_1.jpg?v=1781654880","url":"https:\/\/www.momoxbooks.com\/products\/chadwick-ellis-fiona-principles-and-practice-of-marketing-9780077174149","provider":"momoxbooks","version":"1.0","type":"link"}