{"product_id":"carolyn-tate-conscious-marketing-9780730309642","title":"Conscious Marketing","description":"Conscious Marketing teaches you how to bring a higher purpose to marketing your business that can benefit customers, employees, investors, suppliers and the community. Through innovative principles and in-depth case studies, this book shows you how to turn your business into a movement that people will want to join. With over 20 years of experience in marketing and business, author Carolyn Tate presents a model that will show you how to: - define your company's purpose as the central force for all your marketing activities - build a community that is truly inspired to help you grow your business - create compelling products and services that your customers will want to buy - make your promotional activities less costly and more effective. Drawing on the values of the 'slow' and 'conscious' business movements, Conscious Marketing will help you build a business that can grow your bottom line and serve the community.","brand":"Wiley","offers":[{"title":"Used - very good","offer_id":53938214633814,"sku":"9780730309642-V","price":1.53,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/carolyn-tate-conscious-marketing-9780730309642","provider":"momoxbooks","version":"1.0","type":"link"}