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Conscious Marketing

By Carolyn Tate

Conscious Marketing

By Carolyn Tate

0 - Used - very good
Description
Conscious Marketing teaches you how to bring a higher purpose to marketing your business that can benefit customers, employees, investors, suppliers and the community. Through innovative principles and in-depth case studies, this book shows you how to turn your business into a movement that people will want to join. With over 20 years of experience in marketing and business, author Carolyn Tate presents a model that will show you how to: - define your company's purpose as the central force for all your marketing activities - build a community that is truly inspired to help you grow your business - create compelling products and services that your customers will want to buy - make your promotional activities less costly and more effective. Drawing on the values of the 'slow' and 'conscious' business movements, Conscious Marketing will help you build a business that can grow your bottom line and serve the community.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
216
Release Date:
2015-05-25
Publication Date:
2015-05-18
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0730309649
ISBN13:
9780730309642
GPSR Manufacturer Reference:
[email protected]
Weight:
321 g
Height:
152 cm
Width:
229 cm
Thickness:
12 cm
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