{"product_id":"carmine-gallo-the-innovation-secrets-of-steve-jobs-insanely-different-principles-for-breakthrough-success-9780071748759","title":"The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success","description":"In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are:Principle One: Do What You Love Principle Two: See Genius in Their Craziness Principle Three: Sell Dreams, Not Products Principle Four: Offer New Principle Five: Say No to 1,000 Things Principle Six: Master the Message . Principle Seven: Inspire Evangelists One More Thing . . . Expect Excellence from Yourself and Others Watch Carmine Gallo talk about a \"Think Different\" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs. The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!","brand":"McGraw-Hill Education Ltd","offers":[{"title":"Used - very good","offer_id":53441323794774,"sku":"9780071748759-V","price":4.49,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53322693771606,"sku":"9780071748759-G","price":3.99,"currency_code":"EUR","in_stock":true},{"title":"Used - acceptable","offer_id":53467302756694,"sku":"9780071748759-B","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780071748759_1.jpg?v=1782335493","url":"https:\/\/www.momoxbooks.com\/products\/carmine-gallo-the-innovation-secrets-of-steve-jobs-insanely-different-principles-for-breakthrough-success-9780071748759","provider":"momoxbooks","version":"1.0","type":"link"}