{"product_id":"cannon-joseph-p-essentials-of-marketing-ise-9781266124983","title":"Essentials of Marketing ISE","description":"Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon\/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy's ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: . Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. . Purpose and purpose orientation. Reviewing an organization's reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. . Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde's episodes on the McGraw-Hill podcast, Marketing Insights. . Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. . Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.","brand":"McGraw-Hill Education Ltd","offers":[{"title":"Default Title","offer_id":53908144488790,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781266124983_1.jpg?v=1781879243","url":"https:\/\/www.momoxbooks.com\/products\/cannon-joseph-p-essentials-of-marketing-ise-9781266124983","provider":"momoxbooks","version":"1.0","type":"link"}