{"product_id":"campbell-macpherson-the-change-catalyst-9781119386261","title":"The Change Catalyst","description":"CHANGE IS INEVITABLE. SUCCESSFUL CHANGE ISN'T. Brexit, President Trump, globalisation, AI, robotics, genetics...change has never been more prevalent. Yet 88% of change initiatives fail, and a similar proportion of strategies, mergers and acquisitions suffer the same fate. The Change Catalyst is an essential and comprehensive guide for accomplishing one of the most difficult and yet critical assignments in business; the successful instigation of sustainable change. It arms business leaders with the insight and tools they need to deliver effective and enduring change. Campbell Macpherson uses his decades of experience to: - Explain why change fails - Detail the essential ingredients for successful change - Give practical solutions for culture change, strategy execution, overcoming complacency, creating extraordinary leadership teams ... and much more","brand":"Wiley","offers":[{"title":"Used - good","offer_id":53330004115798,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53367134486870,"sku":"9781119386261-V","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781119386261_1_200e6fbe-6acd-4db0-9e8e-07b56037053a.jpg?v=1778074961","url":"https:\/\/www.momoxbooks.com\/products\/campbell-macpherson-the-change-catalyst-9781119386261","provider":"momoxbooks","version":"1.0","type":"link"}