{"product_id":"campbell-fortini-lisa-hitting-the-sweet-spot-how-consumer-insights-can-inspire-better-marketing-and-advertising-9781887229098","title":"Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising","description":"The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.","brand":"First Flight Books","offers":[{"title":"Used - good","offer_id":53257536602454,"sku":"9781887229098-G","price":1.5,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/campbell-fortini-lisa-hitting-the-sweet-spot-how-consumer-insights-can-inspire-better-marketing-and-advertising-9781887229098","provider":"momoxbooks","version":"1.0","type":"link"}