{"product_id":"c-robert-worstell-breakthrough-copywriter-9781387028085","title":"Breakthrough Copywriter","description":"There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.","brand":"Lulu.com","offers":[{"title":"Used - good","offer_id":53273122570582,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781387028085_1.jpg?v=1781222107","url":"https:\/\/www.momoxbooks.com\/products\/c-robert-worstell-breakthrough-copywriter-9781387028085","provider":"momoxbooks","version":"1.0","type":"link"}