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Brand Psychology

By Laura Busche

Product Image: Brand Psychology

Brand Psychology

By Laura Busche

0 - Default Title
Description
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
398
Release Date:
2023-11-17
Publication Date:
2023-11-17
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032373725
ISBN13:
9781032373720
GPSR Manufacturer Reference:
[email protected]
Weight:
603 g
Height:
156 cm
Width:
234 cm
Thickness:
21 cm
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