{"product_id":"burk-marian-wood-essential-guide-to-marketing-planning-9781292117522","title":"Essential guide to marketing planning","description":"Offering a practical approach to developing a creative, effective marketing plan for any product, Essential Guide to Marketing Planning is the perfect guide for students working to create a marketing plan. This book works perfectly as a standalone text for a specific marketing planning module, or as an accompanying text to the larger marketing texts on a broader marketing module.","brand":"Pearson","offers":[{"title":"Used - like new","offer_id":53573471207766,"sku":"9781292117522-N","price":18.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781292117522_1.jpg?v=1781710794","url":"https:\/\/www.momoxbooks.com\/products\/burk-marian-wood-essential-guide-to-marketing-planning-9781292117522","provider":"momoxbooks","version":"1.0","type":"link"}