{"product_id":"bruckner-franz-bruckners-little-brand-building-book-life-is-a-story-story-one-9783711806345","title":"Bruckners Little Brand Building Book. Life is a Story - story.one","description":"Building a brand doesn't start with slogans--it starts with clarity. This book reveals a hands-on framework to craft a credible, inspiring, and executable brand position from scratch. Step by step, it leads through purpose, market framing, target insight, benefit proof, and emotional promise, anchored by recognizable archetypes that give every brand a living personality. Real examples and sharp workshop exercises show how to translate belief into behavior and make strategy tangible across teams. With gentle humor and persuasive guidance, the author--drawing on decades shaping global icons like Red Bull and Innocent--proves that brand building is not mystic art but a disciplined craft polished by creativity. The outcome is a one-page, high-impact brand compass that guides communication, design, and daily decisions with confidence and consistency.","brand":"story.one publishing","offers":[{"title":"Default Title","offer_id":53765119639894,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783711806345_1_8c522912-bec2-4536-aa21-e99ad5210834.jpg?v=1783352704","url":"https:\/\/www.momoxbooks.com\/products\/bruckner-franz-bruckners-little-brand-building-book-life-is-a-story-story-one-9783711806345","provider":"momoxbooks","version":"1.0","type":"link"}