{"product_id":"brent-green-marketing-to-leading-edge-baby-boomers-perceptions-principles-practices-predictions-9780972529075","title":"Marketing To Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions","description":"By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you: -- Critical \"bipolar metavalues\" that influence the buying behavior of Leading-Edge Baby Boomers. -- Select the right advertising media to achieve your marketing goals -- LOHAS: a new lifestyle segment that's changing everything -- How to plan and organize \"bandwagon\" Boomer events and promotions -- Exceptional opportunities for reaching Boomers through the Internet.","brand":"Paramount Market Pub","offers":[{"title":"Used - good","offer_id":53315672965462,"sku":"9780972529075-G","price":1.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780972529075_1.jpg?v=1781638328","url":"https:\/\/www.momoxbooks.com\/products\/brent-green-marketing-to-leading-edge-baby-boomers-perceptions-principles-practices-predictions-9780972529075","provider":"momoxbooks","version":"1.0","type":"link"}