{"product_id":"bradley-nigel-demarketing-9780415816472","title":"Demarketing","description":"This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.","brand":"Routledge","offers":[{"title":"Used - good","offer_id":53195287658838,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780415816472_1.jpg?v=1777724999","url":"https:\/\/www.momoxbooks.com\/products\/bradley-nigel-demarketing-9780415816472","provider":"momoxbooks","version":"1.0","type":"link"}