{"product_id":"bowler-philip-commercial-excellence-playbook-9781763869011","title":"Commercial Excellence Playbook","description":"Embark on a transformative journey with the \"Commercial Excellence Playbook,\" an indispensable guide for CEOs and C-suite executives seeking to elevate their organization's commercial performance. This thought-provoking self-assessment tool empowers leaders to critically evaluate and enhance their business's commercial functions through a unique three-lens approach:\n\u003cbr\u003e\n The \"As Is\" Lens: Gain a clear picture of your current commercial landscape. The \"Ideal\" Lens: Envision your organization's optimal commercial state. The \"Relevance\" Lens: Determine the importance of each element in your specific market context.\n\u003cbr\u003e\nStructured around the metaphor of a classical lighthouse, this playbook illuminates eight crucial pillars of commercial excellence:\n\u003cbr\u003e\n Strategy: The guiding light at the apex Sales: The revenue-generating engine Marketing: The demand creator and brand builder Key Accounts: The strategic customer relationship manager Services: The customer satisfaction and loyalty cultivator Channel Management: The market reach optimizer Pricing: The value capture artisan Governance: The foundational ethical framework\n\u003cbr\u003e\nEveryone wants to know what to do but no one wants to be told how to suck eggs.\n\u003cbr\u003e\nEach chapter offers a series of probing questions designed to stimulate deep reflection and uncover actionable insights. By the end of this self-guided exploration, you'll have a comprehensive diagnostic of your organization's commercial strengths and areas for improvement, empowering you to chart a course towards true commercial excellence. Whether you're leading a startup or steering a multinational corporation, \"The Commercial Excellence Playbook\" provides the framework you need to align your commercial strategies, optimize your operations, and drive sustainable growth in today's competitive business landscape.","brand":"Philip Bowler","offers":[{"title":"Default Title","offer_id":53698120876374,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781763869011_1.jpg?v=1778863366","url":"https:\/\/www.momoxbooks.com\/products\/bowler-philip-commercial-excellence-playbook-9781763869011","provider":"momoxbooks","version":"1.0","type":"link"}