{"product_id":"bouchet-patrick-sport-brands-9780415532846","title":"Sport Brands","description":"Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":53697583972694,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780415532846_1.jpg?v=1778862954","url":"https:\/\/www.momoxbooks.com\/products\/bouchet-patrick-sport-brands-9780415532846","provider":"momoxbooks","version":"1.0","type":"link"}