{"product_id":"boling-kelli-s-advertising-account-planning-9781538192467","title":"Advertising Account Planning","description":"An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":53801460171094,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/boling-kelli-s-advertising-account-planning-9781538192467","provider":"momoxbooks","version":"1.0","type":"link"}