{"product_id":"bob-sheard-brand-new-future-9781917391283","title":"Brand New Future","description":"Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing, and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.","brand":"Lid Publishing","offers":[{"title":"Used - like new","offer_id":53422159429974,"sku":"9781917391283-N","price":11.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781917391283_1_4eca307a-6b6a-4e1a-b54c-e19a340cbcda.jpg?v=1778050392","url":"https:\/\/www.momoxbooks.com\/products\/bob-sheard-brand-new-future-9781917391283","provider":"momoxbooks","version":"1.0","type":"link"}