{"product_id":"blair-enns-the-four-conversations-a-new-model-for-selling-expertise-0198715635812","title":"The Four Conversations: A New Model for Selling Expertise","description":"\u003cp\u003eYour first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eAmazon best-selling author of \u003cem\u003eThe Win Without Pitching Manifesto\u003c\/em\u003e\u003c\/strong\u003e, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it. You will learn:\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy many of the techniques used to sell products and transactional services don’t apply to the sale of expertise \u003c\/li\u003e\n\u003cli\u003eHow to \u003cstrong\u003esell your expertise\u003c\/strong\u003e the same way you deliver it—\u003cstrong\u003ewith confidence and integrity\u003c\/strong\u003e \u003c\/li\u003e\n\u003cli\u003eHow to move from being seen as a vendor to being \u003cstrong\u003erecognized as the expert\u003c\/strong\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to price and structure your engagements\u003c\/strong\u003e in a way that creates \u003cstrong\u003emore value for your clients\u003c\/strong\u003e and helps you to capture more of that value through \u003cstrong\u003ehigher fees\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eRaise your win rates, increase your fees\u003c\/strong\u003e and feel more comfortable and \u003cstrong\u003econfident\u003c\/strong\u003e in your second job of selling your expertise.\u003c\/p\u003e","brand":"Gegen Press","offers":[{"title":"Default Title","offer_id":53829055414614,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_0198715635812_1.jpg?v=1781828255","url":"https:\/\/www.momoxbooks.com\/products\/blair-enns-the-four-conversations-a-new-model-for-selling-expertise-0198715635812","provider":"momoxbooks","version":"1.0","type":"link"}