Placeholder text

Go to cart

Attitude, Identity, and Influence

By Bettman, James R.

Attitude, Identity, and Influence

By Bettman, James R.

0 - Default Title
Description
Attitude, Identity, and Influence by James R. Bettman offers a compelling look into how internal beliefs and social dynamics shape consumer behavior. This book explores the psychological underpinnings of attitude formation, the role of self-concept in brand choice, and how consumers navigate influence from peers, culture, and media.Bettman synthesizes research from social psychology and behavioral marketing to explain how identity-driven motives interact with cognitive processing. Topics include value alignment, attitude strength, resistance to persuasion, and the influence of group norms on purchasing behavior. The result is a rich analysis of how who we are-and who we want to be-affects what we buy.A valuable resource for researchers, marketers, and branding professionals, this book highlights strategies to connect authentically with consumers based on identity relevance and attitudinal resonance. As part of the Legend in Consumer Behavior series, Bettman's work continues to illuminate the complex forces that shape modern consumer decision-making.
Product details
Number of Pages:
368
Release Date:
2025-08-11
Publication Date:
2025-08-11
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636516017
ISBN13:
9781636516011
GPSR Manufacturer Reference:
[email protected]
Weight:
683 g
Height:
157 cm
Width:
235 cm
Thickness:
24 cm
Buy on Amazon
Currently sold out