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Retail Marketing Strategy

By Constant Berkhout

Product Image: Retail Marketing Strategy

Retail Marketing Strategy

Only 1 item left in stock
Description
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
296
Release Date:
2015-11-03
Publication Date:
2015-11-01
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749476915
ISBN13:
9780749476915
GPSR Manufacturer Reference:
[email protected]
Weight:
453 g
Height:
156 cm
Width:
234 cm
Thickness:
17 cm

Condition

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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