{"product_id":"ben-foster-build-what-matters-9781544516172","title":"Build What Matters","description":"Rapid iteration, A\/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.\n\u003cbr\u003e\nProduct advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.\n\u003cbr\u003e\nIn Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.","brand":"Lioncrest Publishing","offers":[{"title":"Used - good","offer_id":53599515509078,"sku":"9781544516172-G","price":10.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781544516172_1_28cb0e57-3d71-41c0-8072-73a075327b04.jpg?v=1778523309","url":"https:\/\/www.momoxbooks.com\/products\/ben-foster-build-what-matters-9781544516172","provider":"momoxbooks","version":"1.0","type":"link"}