{"product_id":"beckwith-harry-selling-the-invisible-9780446672313","title":"Selling the Invisible","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees","brand":"Hachette Book Group USA","offers":[{"title":"Used - good","offer_id":53198541422934,"sku":"9780446672313-G","price":3.49,"currency_code":"EUR","in_stock":true},{"title":"Used - very good","offer_id":53362559058262,"sku":"9780446672313-V","price":4.49,"currency_code":"EUR","in_stock":true},{"title":"Used - acceptable","offer_id":53365171945814,"sku":"9780446672313-B","price":3.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780446672313_1.jpg?v=1777910006","url":"https:\/\/www.momoxbooks.com\/products\/beckwith-harry-selling-the-invisible-9780446672313","provider":"momoxbooks","version":"1.0","type":"link"}