{"product_id":"beasley-michael-practical-web-analytics-for-user-experience-9780124046191","title":"Practical Web Analytics for User Experience","description":"Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A\/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.","brand":"Elsevier Science","offers":[{"title":"Used - like new","offer_id":54834332336470,"sku":"9780124046191-N","price":7.99,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53544927854934,"sku":"9780124046191-V","price":13.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780124046191_1.jpg?v=1791302110","url":"https:\/\/www.momoxbooks.com\/products\/beasley-michael-practical-web-analytics-for-user-experience-9780124046191","provider":"momox","version":"1.0","type":"link"}