{"product_id":"barbieri-carla-digital-and-social-media-marketing-9781787153585","title":"Digital and Social Media Marketing","description":"Digital Marketing Fundamentals: Introduce key concepts of digital marketing, including online advertising, search engine optimization (SEO), content marketing, and email marketing, emphasizing their role in reaching and engaging audiences.Social Media Platforms: Discuss major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and their unique features, audience demographics, and best practices for creating platform-specific content and campaigns.Content Strategy: Explore strategies for developing compelling and relevant content that resonates with target audiences, including content creation, curation, and distribution across digital channels.Search Engine Optimization (SEO): Examine techniques for optimizing website content to improve search engine rankings, including keyword research, on-page and off-page SEO, and technical SEO practices.Influencer Marketing: Explore the role of influencer marketing in reaching targeted audiences through partnerships with influencers, including selecting the right influencers, managing collaborations, and measuring campaign effectiveness.Customer Engagement and Community Management: Address strategies for engaging with customers and building online communities through social media interactions, responding to feedback, and fostering brand loyalty.","brand":"Kruger Brentt Publisher UK. LTD.","offers":[{"title":"Default Title","offer_id":53699301867862,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781787153585_1_cdb2e5d9-f637-4f50-bb14-cf72bc3dad0a.jpg?v=1781755882","url":"https:\/\/www.momoxbooks.com\/products\/barbieri-carla-digital-and-social-media-marketing-9781787153585","provider":"momoxbooks","version":"1.0","type":"link"}