{"product_id":"balter-dave-the-word-of-mouth-manual-volume-ii-9780979668517","title":"The Word of Mouth Manual: Volume II","description":"\u003cp\u003eWhy is this book $45.00?\u003c\/p\u003e\u003cp\u003e \u003cb\u003e*\u003c\/b\u003e Only a few thousand have been made\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e It includes all of the material from Volume I\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e Its cover is entirely water resistant and sized to be used as a rainhat\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e There's a monkey on the cover (of course)\u003cbr\u003e \u003cb\u003e* Each comes with a one-of-its-kind bookmark, cut from a massive piece of artwork by BzzAgent Artist-in-Residence, Seth. B. Minkin.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Of course, if you don't want to pay for this fantastic, water-resistant version,\u003cb\u003e you can get the entire book for FREE in PDF form\u003c\/b\u003e from 20 of the big thinking bloggers around. You can find more about that at: www.bzzagent.com\/monkey.\u003c\/p\u003e\u003cp\u003e And that's the point. \u003ci\u003eThe Word of Mouth Manual, Volume II\u003c\/i\u003e is the ultimate illustration of how Word of Mouth actually works. Each element of the book (including the free distribution) was carefully crafted as an example of how you can make Word of Mouth work.\u003c\/p\u003e\u003cp\u003e What do Falco and the Grateful Dead have in common? How did Joey Chesnut unseat \"Tsunami\" Kobayashi in the Coney Island hot dog eating contest? From Tickle-Me-Elmo and Casey Kasem to Crocs and those terribly annoying HeadOn commercials, the book is packed full of real-world examples of what makes people recommend products and services to each other. If you're a company who is interested in how to get people talking, you can't get started without reading the Manual.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eThe Word of Mouth Manual, Volume II\u003c\/i\u003e is the second book from BzzAgent founder and CEO, Dave Balter. His first book, \u003ci\u003eGrapevine\u003c\/i\u003e, was released in December 2005.\u003c\/p\u003e\u003cp\u003e BzzAgent, Inc. is an international word-of-mouth media network that helps companies accelerate and measure honest, real-world conversations among everyday consumers. BzzAgent's more than 250 clients generate awareness and shape perception about their products and services via the company's growing community of 420,000 trained consumer volunteers. For more information on the company visit www.bzzagent.com.\u003c\/p\u003e","brand":"Bzz Pubs","offers":[{"title":"Used - very good","offer_id":53585684070742,"sku":"9780979668517-V","price":4.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780979668517_1_79752244-af23-466b-8dbd-1df5735369cb.jpg?v=1781715011","url":"https:\/\/www.momoxbooks.com\/products\/balter-dave-the-word-of-mouth-manual-volume-ii-9780979668517","provider":"momoxbooks","version":"1.0","type":"link"}