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Visual Merchandising for Fashion

By Sarah Bailey

Product Image: Visual Merchandising for Fashion

Visual Merchandising for Fashion

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Description
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry. This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
232
Release Date:
2021-11-18
Publication Date:
2021-11-18
Publisher:
Bloomsbury Publishing PLC
Languages:
Original: English
ISBN10:
1350071595
ISBN13:
9781350071599
Weight:
514 g
Height:
157 cm
Width:
227 cm
Thickness:
14 cm

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