{"product_id":"bagiev-g-l-marketing-3-e-izdanie-uchebnik-dlya-vuzov-9785469004820","title":"Marketing. 3-e izdanie. Uchebnik dlya vuzov","description":"V nastoyaschem uchebnike izlagayutsya teoreticheskie i metodicheskie osnovy organizatsii marketinga, kak filosofii i instrumentariya predprinimatel'stva. Privodyatsya printsipy i metody marketingovyh issledovanij i benchmarkinga. Kontseptual'naya struktura uchebnika postroena na metodologii marketinga vzaimodejstviya, kogda tovarom stanovyatsya otnosheniya, kommunikatsii biznes-sub'ektov na rynke. V kontekste marketinga vzaimodejstviya osveschayutsya tovarnaya i tsenovaya politika, marketingovye resheniya v sbytovyh i logisticheskih sistemah, organizatsiya kommunikativnyh protsessov, v tom chisle orientirovannyh na interaktivnye protsedury virtual'nyh rynkah. Pri etom osoboe vnimanie udelyaetsya roli brendov i upravleniya imi kak sredstva povysheniya effektivnosti vzaimodejstviya v potrebitelyami. Provodyatsya osnovy organizatsii mezhdunarodnogo marketinga, zadachi, situatsii i terminologicheskij slovar' po marketingu. Pri podgotovke uchebnika ispol'zovany trudy otechestvennyh i zarubezhnyh uchenyh i rezul'taty NIR, vypolnennyh kafedroj marketinga Sankt-Peterburgskogo gosudarstvennogo universiteta ekonomiki i finansov sovmestno s VUZami-partnerami Rossii, Germanii i Finlyandii. Prednaznachen dlya studentov ekonomicheskih VUZov, obuchayuschihsya po spetsial'nostyam \"Marketing\", \"Kommertsiya\" i \"Logistika\", mozhet byt' polezen aspirantam, marketologam i menedzheram predpriyatij i gosudarstvennyh organizatsij. Pozhelaniya i predlozheniya po uchebniku pros'ba napravlyat' avtoram po 191023, Sankt-Peterburg, ul. Sadovaya, 21, Sankt-Peterburgskogo gosudarstvennogo universiteta ekonomiki i finansov, kafedra marketinga.","brand":"Piter","offers":[{"title":"Default Title","offer_id":53573179048278,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/bagiev-g-l-marketing-3-e-izdanie-uchebnik-dlya-vuzov-9785469004820","provider":"momoxbooks","version":"1.0","type":"link"}