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International Marketing

By Klaus Backhaus

Product Image: International Marketing

International Marketing

By Klaus Backhaus

Only 2 items left in stock
Description
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets act as a guide to future developments in other countries? International Marketing takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
484
Release Date:
2004-10-29
Publication Date:
2004-10-29
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
0333963881
ISBN13:
9780333963883
Weight:
728 g
Height:
156 cm
Width:
234 cm
Thickness:
26 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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