Young Consumer Behaviour

Name: Young Consumer Behaviour
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ayantunji Gbadamosi

0 - Default Title

Description

The book focusses on exploring the behaviour of young consumers as individuals and societal members. It addresses different aspects of consumption activities of children as individuals, such as motivation and involvement, perception, learning, attitude, the self, and personality. It presents chapters on consumer behaviour in social settings contextualised to young consumers, ranging from culture, sub-culture, income, social class, family, to groups. It also covers more contemporary issues with regards to young consumer behaviour such as neuromarketing, social media, and consumer misbehaviour. Specifically, the book bridges the gap between historical perspectives and contemporary issues.

Product details

Edition:

illustrated

Number of Pages:

456

Release Date:

2017-11-22

Publication Date:

2017-11-23

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0415790085

ISBN13:

9780415790086

GPSR Manufacturer Reference:

[email protected]

Weight:

845 g

Height:

161 cm

Width:

240 cm

Thickness:

29 cm

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