{"product_id":"axel-gietz-corporate-affairs-9783658483869","title":"Corporate Affairs","description":"About this book.- Communication and Corporate Communication.- Social Media.- Corporate Positioning and Branding.- Reputation and Trust.- Corporate Communication: Constituencies and Channels.- Corporate Affairs (1): The Story and how to tell it.- Corporate Affairs (2): In the business.- Media Relations.- Corporate Branding.- Corporate Social Responsibility (CSR).- Internal Communications.- Government Relations.- Theory of Crisis Communication.- Practice of Crisis Communication (1).- Practice of Crisis Communication (2).- The Worst Case.- Conclusion.- Epilogue.","brand":"Springer VS","offers":[{"title":"Default Title","offer_id":53765333811542,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/axel-gietz-corporate-affairs-9783658483869","provider":"momoxbooks","version":"1.0","type":"link"}