{"product_id":"author-torgovye-marki-v-tovarnoy-politike-firmy-9785469005766","title":"Torgovye marki v tovarnoy politike firmy","description":"V rabote izlagayutsya teoreticheskie i metodicheskie osnovy formirovaniya i upravleniya torgovymi markami. Rassmatrivayutsya osnovnye terminy i opredeleniya tovarno-marochnoj praktiki, protsessy sozdaniya torgovoj marki, marochnogo kapitala i upravleniya imi, strategii razvitiya torgovykh marok proizvoditelej i ikh primenenie v tovarnoj politike firmy i strategii sobstvennykh torgovykh marok roznichnoj torgovli, a takzhe pravovye voprosy tovarno-marochnoj praktiki. Nastoyaschee izdanie prednaznacheno dlya studentov ekonomicheskikh spetsial'nostej vuzov i rabotnikov torgovykh predpriyatij, spetsializiruyuschikhsya v oblasti tovarnoj politiki i imidzha.","brand":"Piter","offers":[{"title":"Used - very good","offer_id":53573179212118,"sku":"9785469005766-V","price":3.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9785469005766_1_f5c565ce-4554-4e44-9451-aabdf654b99a.jpg?v=1781710674","url":"https:\/\/www.momoxbooks.com\/products\/author-torgovye-marki-v-tovarnoy-politike-firmy-9785469005766","provider":"momoxbooks","version":"1.0","type":"link"}