{"product_id":"aurik-c-johan-rebuilding-the-corporate-genome-0723812250769","title":"Rebuilding the Corporate Genome","description":"Praise for Rebuilding the Corporate Genome\n\u003cbr\u003e\n\u003cbr\u003e\n\"Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage.\"\n\u003cbr\u003e\n-Gerard Hoetmer, Senior Vice President, Unilever Bestfoods\n\u003cbr\u003e\n\u003cbr\u003e\n\"If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus.\"\n\u003cbr\u003e\n-Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics\n\u003cbr\u003e\n\u003cbr\u003e\n\"This book is a compelling and prescient look at the future of the modern corporation. While the 'corporate genome project' may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry.\"\n\u003cbr\u003e\n-Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director,\n\u003cbr\u003e\nCenter for Research in Technology \u0026amp; Innovation\n\u003cbr\u003e\nNorthwestern University, Kellogg School of Management\n\u003cbr\u003e\n\u003cbr\u003e\n\"Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times.\"\n\u003cbr\u003e\n-Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53809488757078,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/aurik-c-johan-rebuilding-the-corporate-genome-0723812250769","provider":"momoxbooks","version":"1.0","type":"link"}