{"product_id":"auke-de-haan-the-history-of-burger-king-9783565084050","title":"The History of Burger King","description":"¿¿¿¿ Flame-Broiled Secrets: How a Broken Grill Sparked a $23 Billion EmpireForget golden arches-discover how two broke visionaries hijacked a failing burger joint and turned a $37 broiler into a fast-food revolution. This uncensored saga reveals the betrayals, weird ads, and boardroom battles behind Burger King's rise.\n\u003cbr\u003e\n Why This Book Sizzles: $37 Miracle: The rusty Insta-Broiler that birthed flame-grilled magic Whopper Wars: How \"Have It Your Way\" hacked McDonald's playbook Franchise Mutiny: Rebel owners vs. clueless CEOs Global Blunders: Shrimp Whoppers and marketing flops like the \"$40 million Herb campaign\"\n\u003cbr\u003e\nBehind the Counter Secrets:McDonald's spies stealing \"Broiler King\" tech in the 1960sHow a broken broiler almost killed BK before the Whopper existedExecutives ignoring focus groups that warned about disastrous ads\n\u003cbr\u003e\nReal Franchisee Review:\"I've owned BK stores for 18 years-this book exposed truths corporate NEVER shared. Large print made these gritty details easy on my eyes.\" - Mike R.\n\u003cbr\u003e\n¿¿¿¿¿¿¿¿ Grab Your Copy-Fresh Off the Press!","brand":"De Fryske Wrâld","offers":[{"title":"Default Title","offer_id":53796734107990,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783565084050_1.jpg?v=1781808180","url":"https:\/\/www.momoxbooks.com\/products\/auke-de-haan-the-history-of-burger-king-9783565084050","provider":"momoxbooks","version":"1.0","type":"link"}