{"product_id":"arto-lindblom-omnichannel-retail-9783032097446","title":"Omnichannel Retail","description":"The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel.\n\u003cbr\u003e\nThis textbook provides a strategic approach to modern omnichannel retailing, its content, and its logic. It offers students the chance to create a strategic business plan that helps retailers make strategic choices and decisions that enable or facilitate the transition to omnichannel operations and the effective management of an omnichannel business.\n\u003cbr\u003e\nIt addresses key topics, including:\n\u003cbr\u003e\nCustomer journey and customer experience\n\u003cbr\u003e\nBusiness models and service concepts\n\u003cbr\u003e\nRevenue streams\n\u003cbr\u003e\nRetail mix decisions\n\u003cbr\u003e\nPhysical and digital channels\n\u003cbr\u003e\nChannel management and integration\n\u003cbr\u003e\nMetrics\n\u003cbr\u003e\nAlso offering a glossary-style overview of more than 200 key retail industry concepts, this book provides students with a comprehensive understanding of omnichannel retail, forming a solid foundation for managing and further developing retail business operations across physical and digital channels.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53830302400854,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/arto-lindblom-omnichannel-retail-9783032097446","provider":"momoxbooks","version":"1.0","type":"link"}