{"product_id":"arnold-goldstein-s-starting-on-a-shoestring-9780471232889","title":"Starting on a Shoestring","description":"Live your entrepreneurial dream with no–or little–money down Where there’s a will, there’s a way. Even if you don’t have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there’s more: - Make sure your business idea is right for you–before you take the risk - Find sources of capital and approach them confidently - Six common myths: avoid the traps and misconceptions of starting up - Should you take on a partner? - Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments - Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply - Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you’ll find in no other book–it’s your first step to entrepreneurial success.","brand":"Wiley","offers":[{"title":"Used - good","offer_id":53570641101142,"sku":"9780471232889-G","price":1.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780471232889_1_56a7bc83-00c8-4503-b585-96f850bdd92b.jpg?v=1779875964","url":"https:\/\/www.momoxbooks.com\/products\/arnold-goldstein-s-starting-on-a-shoestring-9780471232889","provider":"momoxbooks","version":"1.0","type":"link"}