{"product_id":"armstrong-kate-new-horizons-in-fashion-and-marketing-9783031941955","title":"New Horizons in Fashion and Marketing","description":"Part 1: Digital.- Chapter 1: The Rise of Avatar Influencers in Fashion Retail.- Chapter 2: A New era of Fashion Consumption: How Digital Marketing is impacting the Fashion Consumption Landscape.- Chapter 3: How Gucci Mixed Humour and High Culture and Put the Cool in Luxury Digital Marketing.- Part 2: Sustainability.- Chapter 4: Examining the Motivation Construct and its Influence on the ‘Conscious Consumption’ of Second-hand Luxury Fashion.- Chapter 5: Omnichannelling as the Key to Establishing Circularity in Fashion Retail.- Chapter 6: Translating ‘Sustainability’: Exploring the Impact of Language in the Fashion Context.- Part 3: Retail.- Chapter 7: Fashion ReTale: The Re-Telling of Retail Luxury Fashion.- Chapter 8: Sustainability in Fashion Retail: The Design of Fashion Retail Stores.- Chapter 9: Omni-Channel Fashion Retailing: New Horizons.- Part 4: Luxury.- Chapter 10: Luxury Zeitgeist: An investigation into the acceleration of the Luxury Fashion Re-commerce and Resale Market.- Chapter 11: The Transformative Power of Art via a Luxury Fashion Lens.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53820613558614,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783031941955_1_734535ca-8f56-4a05-a3c1-d7e34a7707f8.jpg?v=1783427257","url":"https:\/\/www.momoxbooks.com\/products\/armstrong-kate-new-horizons-in-fashion-and-marketing-9783031941955","provider":"momoxbooks","version":"1.0","type":"link"}