{"product_id":"arden-paul-whatever-you-think-think-the-opposite-9780141025711","title":"Whatever You Think, Think the Opposite","description":"'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi \u0026amp; Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi \u0026amp; Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.","brand":"Penguin Books Ltd (UK)","offers":[{"title":"Used - acceptable","offer_id":53645273760086,"sku":"9780141025711-B","price":3.49,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53946310394198,"sku":"9780141025711-G","price":3.49,"currency_code":"EUR","in_stock":true},{"title":"Used - very good","offer_id":54011732984150,"sku":"9780141025711-V","price":4.59,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/arden-paul-whatever-you-think-think-the-opposite-9780141025711","provider":"momoxbooks","version":"1.0","type":"link"}