{"product_id":"anusha-baby-mohamed-nur-thaheer-improving-business-through-marketing-cross-cultural-management-and-public-relations-9798337315447","title":"Improving Business Through Marketing, Cross-Cultural Management, and Public Relations","description":"In today's globally connected and highly competitive marketplace, businesses must adopt a multifaceted approach to achieve sustainable growth and success. Marketing, cross-cultural management, and public relations (PR) enhance business performance. Effective marketing drives brand awareness and customer engagement, while cross-cultural management ensures collaboration and communication across teams and markets. Improved public relations foster trust, credibility, and a positive image. Together, these fields strengthen a company's position while building resilience in changing business landscapes. Improving Business Through Marketing, Cross-Cultural Management, and Public Relations explores how companies can align marketing strategies, cross-cultural management practices, and PR efforts to create a unified and effective global approach. It examines the need for holistic integration of these three key business functions to foster collaboration, build strong global brands, and manage cross-cultural teams effectively. This book covers topics such as consumer science, reputation management, and human resources, and is a useful resource for business owners, marketers and public relations professionals, academicians, researchers, and scientists.","brand":"IGI GLOBAL SCIENTIFIC PUBLISHING","offers":[{"title":"Default Title","offer_id":53816841994582,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9798337315447_1_c643dc94-61c7-470e-af4c-1819b279bd33.jpg?v=1783412485","url":"https:\/\/www.momoxbooks.com\/products\/anusha-baby-mohamed-nur-thaheer-improving-business-through-marketing-cross-cultural-management-and-public-relations-9798337315447","provider":"momoxbooks","version":"1.0","type":"link"}