{"product_id":"anton-jon-customer-obsession-your-roadmap-to-profitable-crm-9780971965201","title":"Customer Obsession: Your Roadmap to Profitable Crm","description":"Finally, here is a book that covers the complete \"journey\" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, \"Customer Obsession,\" on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.","brand":"Anton Pr","offers":[{"title":"Default Title","offer_id":53630629871958,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780971965201_1.jpg?v=1778656284","url":"https:\/\/www.momoxbooks.com\/products\/anton-jon-customer-obsession-your-roadmap-to-profitable-crm-9780971965201","provider":"momoxbooks","version":"1.0","type":"link"}