{"product_id":"anthony-ulwick-w-jobs-to-be-done-theory-to-practice-9780990576747","title":"Jobs to be Done: Theory to Practice","description":"\u003cp\u003eWhy do so many innovation projects fail? What are the root causes of failure? How can they be avoided?\u003c\/p\u003e \u003cp\u003eSince 1991, \u003cstrong\u003eTony Ulwick\u003c\/strong\u003e has pioneered an innovation process that answers these questions. In 1999, Tony introduced \u003cstrong\u003eClayton Christensen\u003c\/strong\u003e to the idea that \"people have underlying needs or processes in their lives, that they are addressing in some way right now\" - an insight that was to become \u003cstrong\u003eJobs-to-be-Done Theory\u003c\/strong\u003e.\u003c\/p\u003e \u003cp\u003eFor 26 years, Ulwick and his company, \u003cstrong\u003eStrategyn\u003c\/strong\u003e , have helped over 400 companies put Jobs-to-be-Done Theory\u003cem\u003e\u003cstrong\u003e into practice\u003c\/strong\u003e\u003c\/em\u003e with a \u003cstrong\u003esuccess rate of 86%\u003c\/strong\u003e, a \u003cstrong\u003e5-fold improvement\u003c\/strong\u003e.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eYOU WILL LEARN\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy companies fail at innovation and how to avoid critical mistakes.\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e \u003cli\u003eHow to employ the Jobs-to-be-Done Needs Framework to categorize, define, capture, and prioritize customer needs including the following:\u003cbr\u003e \u003cbr\u003e -The Core Functional Job-to-be-Done and Desired Outcomes\u003cbr\u003e -Related Jobs\u003cbr\u003e -Emotional and Social Jobs\u003cbr\u003e -Consumption Chain Jobs\u003cbr\u003e -Financial Desired Outcomes\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e \u003cli\u003eA Jobs-to-be-Done Growth Strategy Matrix to categorize, understand, and employ 5 growth strategies: differentiated, dominant, disruptive, discrete, and sustaining.\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e \u003cli\u003e Outcome-Based Segmentation\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e \u003cli\u003eOutcome-Driven Innovation, the tested innovation process that ties customer-defined metrics to the customer's Job-to-be-Done\u003cbr\u003e \u003cbr\u003e \u003c\/li\u003e \u003cli\u003eThe Language of Jobs-to-be-Done - the syntax and lexicon of innovation.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eI call him the \u003cb\u003eDeming of Innovation\u003c\/b\u003e because, more than anyone else, Tony has turned innovation into a science,\"says the 'father of modern marketing,' \u003cb\u003ePhilip Kotler\u003c\/b\u003e, Kellogg School of Management, Northwestern.\u003c\/p\u003e","brand":"IDEA BITE PRESS","offers":[{"title":"Used - very good","offer_id":53964634095958,"sku":"9780990576747-V","price":31.59,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53496220156246,"sku":"9780990576747-G","price":26.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780990576747_1.jpg?v=1781683110","url":"https:\/\/www.momoxbooks.com\/products\/anthony-ulwick-w-jobs-to-be-done-theory-to-practice-9780990576747","provider":"momoxbooks","version":"1.0","type":"link"}