{"product_id":"anthony-ingold-yield-management-9780826448255","title":"Yield Management","description":"This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.","brand":"Cengage Learning (EMEA) Limited","offers":[{"title":"Used - good","offer_id":53279279186262,"sku":"9780826448255-G","price":1.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780826448255_1_e5bea593-85d3-428c-adca-6b8526eefdce.jpg?v=1784119736","url":"https:\/\/www.momoxbooks.com\/products\/anthony-ingold-yield-management-9780826448255","provider":"momox","version":"1.0","type":"link"}