{"product_id":"anne-bailie-rahel-content-strategy-9781937434168","title":"Content Strategy","description":"If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know thebusiness benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you.\n\u003cbr\u003e\nRahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.","brand":"XML Press","offers":[{"title":"Default Title","offer_id":53916565111126,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/anne-bailie-rahel-content-strategy-9781937434168","provider":"momoxbooks","version":"1.0","type":"link"}