{"product_id":"anna-zarkada-marketing-solutions-to-the-challenges-of-a-vuca-environment-9783031584312","title":"Marketing Solutions to the Challenges of a VUCA Environment","description":"This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and\/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53708961939798,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783031584312_1_ae4da747-ebc5-477a-b84e-d7063c8370ac.jpg?v=1781762914","url":"https:\/\/www.momoxbooks.com\/products\/anna-zarkada-marketing-solutions-to-the-challenges-of-a-vuca-environment-9783031584312","provider":"momoxbooks","version":"1.0","type":"link"}