{"product_id":"anna-kennedy-business-development-for-dummies-9781118962718","title":"Business Development for Dummies","description":"Learn to: - Get your business development strategy in place and build a practical step-by-step plan - Leverage your customer relationships for even greater success - Go beyond the typical sales cycle - Develop and implement a partnership strategy Get an expert, authoritative model for growing your business Growing a business isn't just about sales! With this hands-on, accessible guide, you'll discover how mapping business development to the customer lifecycle ensures a focus on growth through customer nurturing and management. Packed with strategies, tips and step-by-step guidance, you'll find everything you need to plan for growth and make it stick. - Break down your business development – take stock of where your business development plans are, identify your weaknesses and learn how to think in terms of goals - Dive into the customer lifecycle – use the customer mindset to power growth and effectively align your business development to the customer lifecycle - Work out your best offer – validate or adjust your market offer for maximum position with marketplace needs, build your business development plan and put your plan into action - Make marketing matter – put your budget to good use with practical tips on creating and executing a marketing strategy that drives sales - Bring it full circle – find best practices to manage, develop, and leverage customer relationships and customer engagement for even greater success Open the book and find: - How to tailor a business development plan specific to your business - Guidance on orchestrating marketing and sales efforts that operate in concert - Strategies and tactics for great selling practices - How to maximize customer value - Why business partnerships are so important - High-level do's and don'ts for every stage of business development","brand":"Wiley","offers":[{"title":"Used - good","offer_id":53192790278486,"sku":"9781118962718-G","price":30.28,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781118962718_1_7919de79-16b7-453a-8ab5-d5226eaa7999.jpg?v=1781247634","url":"https:\/\/www.momoxbooks.com\/products\/anna-kennedy-business-development-for-dummies-9781118962718","provider":"momoxbooks","version":"1.0","type":"link"}