{"product_id":"ang-lawrence-principles-of-integrated-marketing-communications-9781108703116","title":"Principles of Integrated Marketing Communications","description":"Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.","brand":"Cambridge University Press","offers":[{"title":"Used - good","offer_id":53222344819030,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781108703116_1.jpg?v=1781616748","url":"https:\/\/www.momoxbooks.com\/products\/ang-lawrence-principles-of-integrated-marketing-communications-9781108703116","provider":"momoxbooks","version":"1.0","type":"link"}