{"product_id":"andriole-j-stephen-the-innovator-s-imperative-9781138713550","title":"The Innovator's Imperative","description":"Based on research conducted at Villanova University's School of Business, the book describes technology adoption in the 21st century. It presents a technology adoption process driven by competitive fear, speed, and digital transformation. It is a process that is inexpensive, indiscriminate, and disconnected from adoption categories or bell curves.","brand":"Auerbach Publications","offers":[{"title":"Default Title","offer_id":53700590436694,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781138713550_1.jpg?v=1778865226","url":"https:\/\/www.momoxbooks.com\/products\/andriole-j-stephen-the-innovator-s-imperative-9781138713550","provider":"momoxbooks","version":"1.0","type":"link"}