{"product_id":"andrew-goodman-winning-results-with-google-adwords-second-edition-9780071496568","title":"Winning Results with Google AdWords, Second Edition","description":"Run a Profitable Google AdWords Campaign\n\u003cbr\u003e\nReach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!\n\u003cbr\u003e\nCreate strategic groups of ads and keywords\n\u003cbr\u003e\nUnderstand Google's Quality Score ad ranking system and quality-based bidding\n\u003cbr\u003e\nUse the keyword tool to your advantage\n\u003cbr\u003e\nDevelop a successful bidding strategy\n\u003cbr\u003e\nWrite, test, and refine winning ads\n\u003cbr\u003e\nFilter out inappropriate prospects\n\u003cbr\u003e\nExpand proven ad campaigns\n\u003cbr\u003e\nMeasure success using Google Analytics and other methods\n\u003cbr\u003e\nIncrease conversion rates","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":54006162653526,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780071496568_1.jpg?v=1779877124","url":"https:\/\/www.momoxbooks.com\/products\/andrew-goodman-winning-results-with-google-adwords-second-edition-9780071496568","provider":"momoxbooks","version":"1.0","type":"link"}