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The New Science of Retailing

By Ananth Raman

Product Image: The New Science of Retailing

The New Science of Retailing

By Ananth Raman

0 - Default Title
Description
Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting. It doesn't have to be that way. In The New Science of Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing exemplars from around the world, this practical new book shows you how to: · Mine your sales data to identify "homerun" products you're missing · Reinvent your forecasting and pricing strategies · Build end-to-end agility into your supply chain · Establish incentives that align your supply chain partners behind shared objectives · Extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits and unprecedented efficiency.
Product details
Number of Pages:
272
Release Date:
2010-06-22
Publication Date:
2010-06-22
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422110575
ISBN13:
9781422110577
Weight:
483 g
Height:
164 cm
Width:
242 cm
Thickness:
32 cm
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