{"product_id":"anandam-kavoori-reading-youtube-9781433109799","title":"Reading YouTube","description":"How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre ¿ from The Phenom and The Short to The Morph and The Experiment ¿ and provides a thumbnail textual analysis of the videos ¿ from celebrity culture to identity politics ¿ that make up each of these genres. Each one starts with a brief summary\/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.","brand":"Peter Lang","offers":[{"title":"Default Title","offer_id":53916055601494,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781433109799_1.jpg?v=1779208268","url":"https:\/\/www.momoxbooks.com\/products\/anandam-kavoori-reading-youtube-9781433109799","provider":"momoxbooks","version":"1.0","type":"link"}